A one day course for any small business wishing to gain a basic understanding of the principles of marketing.

Instructor: Carol-Ann Saul

Cost: on application

Venue: Marsh Hill Centre

Maximum Trainees: 10

The course will cover the following:

  • What is marketing?
  • Customers Behaviours and Needs
  • All about customers
  • Maslows Hierachy of Needs
  • Building a Network
  • Keeping in touch
  • Writing & Improving mailshots
  • Recording results
  • Databases
  • The Selling Process
  • Four Steps to successful selling
  • Gaining Commitment
  • The Communication Process
  • SWOT Analysis

Date of next course: T.B.C.

To book your place on a course, or for more information, simply contact us.

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